One week before the festival North Sea Jazz invited GROOS to be one of the shops in the commercial district of NSJ 2013. With a preparation time of only a few days I was responsible for the total production and communication. We asked three partners to join the stand: Chocoholic, Pelliano and Soigneur, who accepted and took a corner of the commercial space. Letterfreak were happy to place stunning pictures of Rotterdam on the wall. The festival shop had to become a full on experience and look like a mini version of the flagship store which we successfully created on a tight budget.
The shop attracted a big crowd of festival visitor, mainly from outside of Rotterdam.
year of production: 2013